TRAIN FOR YOUR GAME
CONCEPT - ART DIRECTION
Positioning Canterbury as a purposeful brand for purposeful rugby training. The brand plays a supportive role in helping players improve by training smarter, not harder.
Creative Team
Blake Calderwood, James Benn, Tomie McMorahan
Copywriter
Andy Waterman
Photography
Oli Hillyer-Riley
DOP
Tom Wootton
Editor
Stuart McCardle