CLASSIC STYLE.
FRESH PERSPECTIVE.
Art Direction for Stills
and Moving Image
A campaign based on Boxfresh re inventing their classic silhouette’s using modern process and materials. We sourced ambassadors David Yeo (photographer) and Stefano Riterri (DJ) who shared the same process and used traditional techniques to make something modern and fresh. We also used the instagram photographer Emanuel Cole to maximise the reach of the campaign and to
sit in line with the concept.
Photography
Emanuel Cole
DOP
Ben Marshall
Audio
Stefano Riterri
CLASSIC STYLE. FRESH PERSPECTIVE.
ART DIRECTION - PRINT - DIGITAL - FILM - EDITING
A campaign based on Boxfresh re-inventing their classic silhouette’s using modern process and materials. We sourced ambassadors David Yeo (photographer) and Stefano Riterri (DJ) who shared the same process and used traditional techniques to make something modern and fresh. We also used the instagram photographer Emanuel Cole to maximise the reach of the campaign and to sit in line with the concept.
Lead Art Direction
Blake Calderwood
Creative
Joe Wassel-Smith
Photography
Emanuel Cole
DOP
Ben Marshall
Audio
Stefano Riterri