Creative and art direction for Canterbury’s 2018 England campaign
OWN THE UNEXPECTED
CREATIVE - ART DIRECTION
You can never know what will happen next on the field of play. Some teams try to control the uncontrollable, England aims to capitalise on it. The campaign is inspired by the disruptive training tactics employed by Eddie Jones when coaching the England squad. Creating a team that are comfortable with discomfort and ready to turn any disadvantage into their advantage.
TWICKENHAM STORE TAKE OVER
Lead Art Director
Blake Calderwood
Creative Team
Blake Calderwood, James Benn, Tomie McMorahan,
Stuart Ross-Sheeran, Andy Waterman
Photography
Alan Clarke
Retouch
The Forge
DOP
Joe Douglas
DOP
Stuart McCardle
Editor
Federica Intelisano
Details Photography
Iurdana Del Prada
Production
Production Factory