Packaging design for Peruvian Chocolatier, Death by Xoko.
WHAT’S INSIDE YOURS?
CREATIVE CONCEPT - ART DIRECTION - DESIGN
A playful campaign based on the brands proposition ’what’s inside yours’. The concept was glimpse into the life of three fictitious characters each inspired by a KangaRoos consumer.
The campaign was designed specifically to cater for and be used by the brands South Korean, Middle Eastern and Global markets.
Art Direction
Blake Calderwood
Creative Team
Blake Calderwood, Lewis Rowley
Photography
Andrew Woffinden
Styling
Jess Stebbings